Audi’s S6 and S8 beat NIO’s ES6 and ES8

After NIO lost its trade mark battle with Audi before the Higher Regional Court of Munich regarding its model designations ‘eS6’ and ‘eS8’ (IPKat here), the General Court recently also confirmed a likelihood of confusion between Audi’s ‘S6’ and ‘S8’ trade marks and NIO’s ‘ES6’ and ‘ES8’ marks (cases T-593/23 and T-598/23). Background In 2017, NIO obtained registration of EU trade marks ‘ES6‘