CJEU confirms no retroactive protections for well-known trade marks against GIs for wines in Case C‑341/24

Earlier this month, the CJEU delivered its judgment in Case C‑341/24, confirming that the protections for well-known trade marks do not apply retroactively to geographical indications for wines that were registered under earlier EU regulations. The matter was referred by the Corte Suprema di Cassazione (the Italian Supreme Court) and concerned a conflict between the Salaparuta PDO for wines