Country of Iceland successfully freezes out British supermarket's trade marks on the grounds of descriptiveness

Yesterday, the EU General Court ruled against the major British supermarket, Iceland, in its trade mark dispute with the nation of Iceland. Photo by bearmax via PexelsThe Court upheld the 2022 decision of the Grand Board of Appeal of the EUIPO (discussed in the IPKat here), finding that the ICELAND trade marks were invalid on the grounds of geographical descriptiveness (Case T‑105/