EUIPO rules in favour of Mercedes-Benz in radiator grille EUTM appeal (R 2316/2024-1)

A recent decision of the First Board of Appeal (the Board) of the EU Intellectual Property Office (EUIPO) found that a sign depicting a radiator grille was sufficiently distinctive to be registered as a trade mark in the EU. BackgroundIn 2023, Mercedes-Benz (Mercedes), the well known car manufacturer, applied (the Application) to register the following figurative mark (the Mark) as a