General Court swipes left on KinkySwipe trade mark

Proving that consumers know a specific word from a foreign language can be one of the most challenging endeavours in trade mark proceedings. In a recent decision of the General Court, the Match Group successfully enforced its ‘SWIPE’ trade mark against ‘KinkySwipe’ because the applicant could not establish that the Italian public understood ‘swipe’ as a descriptive term. <!--more-->Background