Grand stripes and single-brand stores – A great combination for genuine use?

No, you can’t have it all – At least you cannot claim genuine use of all goods sold in a single-brand store if your trade mark is only used on the storefront. That is the gist of a recent judgment of the General Court (T-372/24). Background K-Way owns an EU trade mark for the following sign: <!--more-->It was described as follows: A rectangular stripe consisting of parallel vertical stripes of