LinkedIn deepens video ad push, taps more publishers and creators to spur growth

(Reuters) -LinkedIn is expanding its video advertising program, adding new publishers and creator-led shows to draw marketing dollars. The Microsoft-owned platform for professionals said on Monday that AT&T Business, IBM, SAP and ServiceNow will sponsor the debut season of four video programs as part of an expansion of its BrandLink program. Launched last year as a publisher-focused Wire Program, LinkedIn rebranded it in May to include creators.