Post-sale confusion alone can be a basis for trade mark infringement, UK Supreme Court confirms

Yesterday, the Supreme Court handed down its much-anticipated judgment on the role of post-sale confusion under UK trade mark law: Iconix Luxembourg Holdings SARL v Dream Pairs Europe Inc [2025] UKSC 25. The Supreme Court provides itsangle on post-sale confusion.Photo by 洪駿璿 via PexelsThe Supreme Court allowed the appeal, finding that post-sale confusion can be actionable, even in the