Premier League forms five-year AI partnership with Microsoft

Audiences and fans will be able to learn about Premier League clubs, players, matches through an AI companion powered by Microsoft's Copilot which can pull information from over 30 seasons of stats, 300,000 articles and 9,000 videos, they said. AI has strongly resonated with sports leagues and sports entertainment companies as they look to streamline the vast troves of data to attract larger audiences and drive engagement. The Premier League, England's top soccer league, is also migrating its core digital infrastructure to Microsoft Azure to allow for easier AI integration and create a unified platform for the league.