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A 40-day boycott of Target is underway. It calls for supporters to give up shopping at the Minneapolis-based company during Lent. The boycott comes after Target announced that it would phase out a handful of diversity, equity and inclusion initiatives. They followed several other corporations who made similar moves. But will the boycott make a dent on profit?
Joining Minnesota Now to explain is Aaron Sackett. He’s a marketing professor at the University of St. Thomas with expertise in consumer behavior.
Use the audio player above to listen to the full conversation.
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English (US) ·